1. Who We Are

GolfSQ Ltd (“GolfSQ”, “we”, “us”, “our”) is a company registered in England and Wales under Company No. 16814662, with its registered office at 14 Farm Lane, London SW6 1PP.

We operate an indoor golf simulator venue, including golf bays, lounge, and workspace facilities.

GolfSQ is the data controller responsible for your personal data.

If you have any questions, you can contact us at: golf@golfsq.com

2. What This Privacy Policy Covers

This Privacy Policy explains how we collect, use, and protect your personal data when you:

• Use our website
• Make a booking or enquiry
• Visit our venue
• Apply for or hold a membership
• Interact with us in any way

We process personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

3. The Personal Data We Collect

We may collect and process the following types of personal data:

3.1 Booking & Account Information

• Name, email address, phone number
• Billing and payment details
• Booking history and preferences

3.2 Membership Information

• Personal details (name, address, date of birth, contact details)
• Profile information (e.g. preferences, interests, optional photo)
• Payment and subscription details

3.3 Venue & Usage Information

• Records of visits and bookings
• Frequency and duration of visits
• Use of simulator bays and facilities
• Incident reports (e.g. damage, safety issues)

3.4 Venue Security Data

• CCTV footage captured within our venue
• Records relating to accidents, damage, or misuse of facilities

3.5 Website & Technical Data

• IP address, browser type, device information
• Website usage behaviour (pages viewed, interactions)

3.6 Communications

• Emails, phone calls, and messages you send to us
• Feedback, surveys, and enquiries

3.7 Location Data

• Approximate location (where enabled via your device settings)

4. How We Use Your Personal Data

We use your personal data for the following purposes:

Service Delivery

• To process bookings, payments, and memberships
• To manage your account and provide customer support

Venue Operations

• To ensure safe and appropriate use of our facilities
• To monitor simulator usage and investigate misuse or damage
• To manage capacity and improve customer experience

Communication

• To send booking confirmations and service updates
• To respond to enquiries and provide support

Marketing (where permitted)

• To send updates, offers, and events (only where you have opted in or where permitted by law)

Business Improvement

• To analyse usage patterns and improve our services
• To personalise your experience

Security & Legal Compliance

• To prevent fraud, misuse, or unlawful activity
• To comply with legal obligations and enforce our Terms & Conditions

5. Lawful Basis for Processing

We process your personal data under the following lawful bases:

• Contract – to fulfil bookings, memberships, and services
• Legitimate Interests – to operate, improve, and secure our business
• Consent – for marketing and optional data uses
• Legal Obligation – where required by law or regulators

Where we rely on legitimate interests, we ensure your rights are not overridden.

6. Sharing Your Personal Data

We may share your personal data with:

Service Providers

Including:

• Payment processors
• Booking systems
• IT and hosting providers
• CRM and marketing platforms
• Analytics providers

These providers process data only on our behalf.

Legal & Regulatory Authorities

Where required to:

• Comply with legal obligations
• Enforce our Terms
• Protect our rights or users

Business Transfers

If GolfSQ is sold or restructured, personal data may form part of transferred assets.

7. Payment Information

Payments are processed securely by third-party payment providers.

We do not store full card details directly. Payment providers handle this data in accordance with industry security standards.

Where permitted, payment details may be stored securely for future transactions.

8. International Data Transfers

Your data may be transferred outside the UK or EEA (e.g. to the United States). Where this occurs, we ensure appropriate safeguards are in place, such as:

• Standard contractual clauses
• Approved data protection mechanisms

9. Data Security

We implement appropriate technical and organisational measures to protect your data.

However, no system is completely secure, and transmission over the internet is at your own risk.

You are responsible for keeping any login details confidential.

10. Data Retention

We retain personal data only as long as necessary:

• Booking and account data: up to 6 years (legal/accounting purposes)
• Membership data: up to 6 years after termination
• Marketing data: until you unsubscribe
• Website/contact enquiries: up to 2 years
• CCTV footage: retained for a limited period unless required for investigation

We may retain anonymised data for analytical purposes.

11. Your Rights

Under UK GDPR, you have the right to:

• Access your personal data
• Correct inaccurate data
• Request deletion of your data
• Restrict processing
• Object to processing
• Request data portability
• Withdraw consent at any time
• Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise your rights, contact: golf@golfsq.com

12. Cookies

We use cookies and similar technologies to:

• Enable website functionality
• Analyse usage
• Improve user experience
• Support marketing

Types of cookies include:

• Strictly necessary
• Analytics
• Functionality
• Marketing

You can manage cookies through your browser settings.

13. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated date. Where appropriate, we will notify you directly.

14. Contact Us

GolfSQ Ltd
14 Farm Lane, London SW6 1PP
Email: golf@golfsq.com